The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them. These firms tend to work with private sector companies but also with governmental institutions and nonprofits. Marketing is not ‘selling’, though sales is considered as a part of marketing. Yet, management consulting has long been a booming market with numerous players, both large and small, offering their advice to firms.
Firms of all sizes will sometimes find that they lack a particular skill or area of expertise, and seek the advice of a specialist. In the table below a classification of business development institutions are plotted out, based on the various stages in the company life cycle.
From the birth of ideas to early startups, to small and medium enterprises (SMEs) who seek second stage growth, and all they way to strategy implementation for corporate giants, many institutions exist to support firms in their business development efforts.
Consultants often will require an hourly rate or fixed salary as well as some kind of bonus structure for placing deals together which may be a single payout for each business deal that is signed or a revenue share that is paid out over a period of time based on the amount of business that is ultimately generated from the relationships.
What Does A Business Development Specialist Do?
Every business has its life cycle that it undergoes during the course of its entire existence. Moreover, no company can house all expertise internally, thus the advice from external business professionals may at times come in handy. A business development specialist is typically a cross between a marketing and a sales person. Hiring a development consultant is going to cost you money, but it’s important to see this as an investment for your business.
Ironically, it’s the most expensive option, with ‘front of the line’ service and unlimited consulting with partners in the firm that sells the most. Moreover, the job of a business developer is highly cross functional, as it requires collaboration with various internal and partner-company teams such as sales, engineering, and marketing to ensure that a deal is consummated.
In many cases this role is a liaison between sales, marketing, procurement, and management. It might be hard to decide if and when to use various business development services. For example, life science and other firms with R&D cycles require more time in an incubation program service companies.
Hire A Business Development Expert
In the almost 30 years that I’ve worked as a CPA, I’ve had the opportunity to see businesses go on to achieve amazing results in the marketplace and for their community and for the owners. Large management consulting firms are able to draw from massive reservoirs of overlapping knowledge and expertise in contrast to the more narrowly focused boutique consulting firms, and can offer a single client support on IT, strategy, operational, human capital, and financial issues.
One way or another, these institutions interact with companies on their growth journey and provide all kinds of resources to support them, including funding and physical work spaces (offices), professional support, advice and mentoring, tools and frameworks, strategy development and operations efficiency, and access to important networks in the business ecosystem.
Many business that do not have the internal man power and capabilities to identify, engage, and do the business deals necessary for growth can benefit from a consultant or consulting firm that has access to the business decision makers or the experience necessary to reach out to companies and develop the relationships required to put together a great business deal.
Business Development Strategies That Work
A correct strategy can simplify the complexity of business equations. Working in business development is an excellent way to develop skills in strategy, negotiations, and managing partner and client relationships. Incorporate sales training for business development and growth. At this stage in the company life cycle business risk is beginning to decrease and the opportunity for true value creation presents its self, yet the path to that second level can be a long and tricky walk.
One important aspect of the BD process is that it is most effective as a closed-loop system, in which the Operations Phase information feeds into the Positioning Phase for an ever-changing system that quickly reacts to changing conditions in the marketplace.
Digital Marketing As A Subset Of Business Development Strategies
Business development requires a multi-disciplinary approach and there is no ‘one size fits all’ strategy. A marketing and constancy firm can demonstrate where they’re succeeding. Using the help from a second stage business accelerator can be one way to overcome these challenges; to (re)establish the entire “business machinery” required to allow growth to take place.
The business accelerator’s emphasis is on accelerated and sustainable growth, and to eliminate organizational, operational, and strategic bottlenecks that prevent the client firm from growing. Lately, the internet and social media has created a huge number of marketing job opportunities.
Make sure to always discuss details of the engagement process and the scope of the services to be delivered. This is the third stage of a business development.